Regional Economy

2010 Census Population & Demographics for the North Shore

In 2010, the North Shore population was 409,411 which is 6.25% of the Massachusetts population. The table below shows population totals, racial demographics, and the percent of the population that is Hispanic or Latino.

Additional population data can be found on the US Census Bureau's web site.

2010 Census Total Population White Black or African American American Indian and Alaska Native Asian Native Hawaiian and Other Pacific Islander Some Other Race Two or More Races: % Hispanic or Latino
Massachusetts
   6,547,629
80.4%
6.6%
0.3%
5.3%
0.0%
4.7%
2.6%
9.6%

 North Shore 

      409,411
84.6%
4.2%
0.3%
3.1%
0.0%
5.4%
2.4%
11.0%

  Beverly

        39,502
93.3%
1.6%
0.2%
1.7%
0.1%
1.5%
1.6%
3.5%

  Danvers

         26,493
95.2%
1.1%
0.1%
1.9%
0.0%
0.7%
1.0%
2.3%

  Essex

          3,504
97.2%
0.3%
0.1%
1.0%
0.0%
0.2%
1.1%
1.3%

  Gloucester

         28,789
95.7%
0.8%
0.1%
0.9%
0.1%
1.0%
1.3%
2.7%

  Hamilton

           7,764
92.4%
0.6%
0.2%
5.4%
0.0%
0.3%
1.1%
1.6%

  Ipswich

         13,175
95.9%
0.5%
0.2%
1.3%
0.0%
0.7%
1.4%
1.8%

  Lynn

         90,329
57.6%
12.8%
0.7%
7.0%
0.1%
16.8%
5.0%
32.1%

  Lynnfield

         11,596
94.7%
0.5%
0.0%
3.3%
0.0%
0.4%
1.0%
1.7%

  Manchester

           5,136
97.6%
0.1%
0.2%
0.9%
0.0%
0.1%
1.1%
1.5%

  Marblehead

         19,808
96.4%
0.8%
0.1%
1.0%
0.0%
0.6%
1.2%
2.1%

  Middleton

           8,987
89.7%
2.3%
0.5%
2.3%
0.0%
3.4%
1.8%
7.1%

  Nahant

           3,410
96.5%
0.5%
0.1%
1.7%
0.0%
0.6%
0.7%
1.5%

  Peabody

         51,251
90.4%
2.4%
0.2%
1.9%
0.0%
3.6%
1.6%
6.3%

  Rockport

           6,952
97.0%
0.6%
0.1%
0.8%
0.1%
0.3%
1.1%
1.6%

  Salem

         41,340
81.5%
4.9%
0.4%
2.6%
0.1%
7.0%
3.4%
15.6%

  Saugus

         26,628
91.9%
2.1%
0.1%
2.7%
0.0%
1.6%
1.6%
4.0%

  Swampscott

         13,787
94.6%
1.2%
0.1%
1.9%
0.0%
0.7%
1.4%
2.6%

  Topsfield

           6,085
96.8%
0.5%
0.1%
1.3%
0.0%
0.3%
1.1%
1.8%

  Wenham

           4,875
95.8% 0.6% 0.1% 1.7% 0.1% 0.8% 0.9% 1.9%

 

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2000 - 2010 Population & Demographic Percent Change

The North Shore population grew by 4,548, from 404,863 in 2000 to 409,411 in 2010, which is a growth of 1.1% During this period, the Massachusetts population grew by 198,532, from 6,349,097 in 2000 to 6,547,629 in 2010, which is a growth of 3.1%. The table below shows the percent change from 2000 to 2010 in the population, racial demographics, and in the Hispanic or Latino population.

Additional population data can be found on the US Census Bureau's web site.

2000-2010 Census Population & Demographic Change Total Population White Black or African American American Indian and Alaska Native Asian Native Hawaiian and Other Pacific Islander Some Other Race Two or More Races: % Hispanic or Latino
Massachusetts 3.1% -4.1% 1.2% 0.1% 1.6% 0.0% 0.9% 0.3% 2.8%
 North Shore  1.1% -4.5% 1.2% 0.1% 0.6% 0.0% 2.2% 0.4% 4.7%
  Beverly -0.9% -2.6% 0.6% 0.0% 0.5% 0.0% 1.0% 0.6% 1.7%
  Danvers 5.1% -2.5% 0.7% 0.0% 0.8% 0.0% 0.5% 0.5% 1.5%
  Essex 7.3% -1.3% 0.2% 0.0% 0.6% 0.0% 0.0% 0.6% 0.4%
  Gloucester -4.9% -1.3% 0.2% 0.0% 0.2% 0.1% 0.5% 0.3% 1.3%
  Hamilton -6.6% -1.8% 0.1% 0.0% 1.2% 0.0% -0.1% 0.6% 0.6%
  Ipswich 1.4% -1.7% 0.1% 0.1% 0.5% 0.0% 0.4% 0.6% 0.7%
  Lynn 1.4% -10.3% 2.2% 0.4% 0.5% 0.0% 7.0% 0.2% 13.7%
  Lynnfield 0.5% -2.0% 0.1% 0.0% 1.3% 0.0% 0.2% 0.3% 1.1%
  Manchester -1.8% -1.3% 0.1% 0.0% 0.5% 0.0% 0.0% 0.7% 0.7%
  Marblehead -2.8% -1.2% 0.3% 0.0% 0.0% 0.0% 0.4% 0.4% 1.2%
  Middleton 16.1% -5.7% 0.6% 0.4% 1.2% 0.0% 3.1% 0.4% 0.9%
  Nahant -6.1% -0.6% 0.1% 0.0% 0.6% -0.1% 0.1% -0.1% 0.5%
  Peabody 6.5% -3.5% 1.4% 0.1% 0.5% 0.0% 1.8% -0.2% 2.8%
  Rockport -10.5% -0.7% 0.4% -0.1% 0.4% 0.1% -0.2% 0.3% 0.5%
  Salem 2.3% -3.9% 1.8% 0.2% 0.7% 0.0% 0.3% 0.9% 4.4%
  Saugus 2.1% -5.4% 1.6% 0.1% 1.5% 0.0% 1.3% 0.9% 3.0%
  Swampscott -4.3% -2.8% 0.5% 0.0% 1.2% 0.0% 0.4% 0.7% 1.3%
  Topsfield -0.9% -1.0% 0.1% 0.0% 0.4% 0.0% -0.1% 0.4% 1.0%
  Wenham 9.8% -2.0% 0.2% 0.1% 0.3% 0.1% 0.7% 0.6% 1.4%

 

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North Shore Labor Force & Unemployment

Labor force and unemployment data for the North Shore is shown below. As of February 2014, the unemployment rate on the North Shore was 6.5% which the same as the Massachusetts rate. The decline in unemployment can be attributed to the increase in the number of individuals who entered the labor force from February '13 to February '14 and gaining employment. The 0.79% increase in the labor force is offset by the 1.35% increase in employment during the same time period.

Additional labor force data for the North Shore can be found on the Massachusetts Executive Office of Labor and Workforce Development (EOLWD) Economic Data web site.

 

North Shore Workforce Investment Area (WIA)
Month Year Labor Force Employed Unemployed North Shore Unemployment Rate (Not Seasonally Adjusted)  Massachusetts Unemployment Rate (Seasonally Adjusted) 
February 2014 217,498 203,309 14,189 6.5 6.5
January 2014 216,912 202,295 14,617 6.7 6.8
December 2013 217,001 203,076 13,925 6.4 7.1
November 2013 217,409 203,399 14,010 6.4 7.1
October 2013 215,925 201,530 14,395 6.7 7.2
September 2013 215,816 200,991 14,825 6.9 7.2
August 2013 218,296 204,144 14,152 6.5 7.2
July 2013 218,821 203,654 15,167 6.9 7.2
June 2013 219,505 203,706 15,799 7.2 7.1
May 2013 215,727 201,633 14,094 6.5 7
April 2013 215,483 201,802 13,681 6.3 7
March 2013 215,764 201,247 14,517 6.7 6.9
February 2013 215,791 200,590 15,201 7 6.9

 

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North Shore Recession and Recovery

The recession on the North Shore started in the 3rd quarter 2007 when employment reached a seasonal high of 167,235 and lasted until the 1st Quarter 2010 when employment droped to a low of 159,789. A total employment loss of 7,446 jobs or 4.5%. The 1st Quarter 2010 is the begining of the recovery period from which the North Shore starts to gain back employment lost during the recession. Latest employment figures show that the North Shore has nearly gained back the jobs lost during the recession. However, the industrial compostion of the North Shore and occuapation mix of the North Shore is changed due to the recession.

north shore recession and recovery chart

North Shore Industrial Employment Loss 3rd Quarter 2007-1st Quarter 2010

The North Shore had six industrial sectors which lost large percentages of thier workforce during the recession. These industrials are Durable Goods Manufacturing (-19.3%), Non-Durable Goods Manufacturing (-9.6%), Professional and Technical Services (-6.9%), Administration and Waste Services   (-11%), and Real Estate and Rental and Leasing Services (-12%). Several industries gained employment during this period such as Health Care and Social Assistance (6.3%), Educational Servies (4.4%), and Information (7%).

                                                                                                                                 3rd Q 07- 1st Q 2010

North Shore Industrial Employment 3rd Q 2007                                                           % Change

north shore industrial recession loss

North Shore Industrial Employment Gain 1st Quarter 2010-1st Quarter 2012

The recovery period on the North Shore sees most of the industries start to gain back the employment losses experinced during the recession period. The industires with the highest levels of growth are Health Care and Social Assistance (4.7%), Durable Goods Manufacturing (6.9%), Accommodation and Food Services (4.9%), Administration and Waste Serivces (8.7%), and Arts, Entertainment, and Recreation (4.7%). Industires that lost employment during the recovery are Non-Durable Good Manufacturing (2.7%), Finance and Insurance (-3.3%), Public Adminstration (-5%), and Information (-1.4%). The recovery period is still ongoing.

                                                                                                                                     1st Q 10- 1st Q 12

North Shore Industrial Employment 1st Q 2010                                                            % Change

north shore industrial recovery

For more detailed information on industrial employment, establishment and wages, please refer to the tables listed below.

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North Shore Industries (Private Employment)

The North Shore had a 3rd Quarter 2013 average monthly employment of 151,634 which is 5.2% of the Massachusetts employment of 2,920,901 during the same time period. The five largest industries on the North Shore are Health Care and Social Assistance, Retail Trade,Manufacturing, Accommodation and Food Services, and Professional and Techincal Services. Together these industries employ 101,415 workers and account for 66.9% of the total North Shore Employment.

Click here to view our: Labor Market Blueprint

Additional Industrial data for the North Shore can be found on the Massachusetts Executive Office of Labor and Workforce Development (EOLWD) Economic Data web site.

 
3rd Quarter 2013 Monthly Industrial Averages
Number of Establishments
Average Employment
Average Weekly Wage
                          Total, All Industries  12,240 151,634 $919
Agriculture, Forestry, Fishing & Hunting  114 513 $612
Mining  4 50 $1,195
Construction  1,152 6,700 $1,161
Manufacturing  461 16,378 $1,622
            Durable Goods Manufacturing  300 12,232 $1,710
           Non-Durable Goods Manufacturing  161 4,146 $1,363
Utilities  16 435 $1,788
Wholesale Trade  612 4,791 $1,391
Retail Trade  1,696 25,550 $553
Transportation and Warehousing  204 2,392 $871
Information  192 4,040 $1,513
Finance and Insurance  507 5,521 $1,594
Real Estate and Rental and Leasing  347 1,888 $1,229
Professional and Technical Services  1,445 7,887 $1,455
Management of Companies and Enterprises  62 1,395 $1,876
Administrative and Waste Services  672 7,814 $674
Educational Services  159 3,140 $857
Health Care and Social Assistance  2,089 33,346 $887
Arts, Entertainment, and Recreation  246 4,045 $479
Accommodation and Food Services  1,084 18,254 $365
Other Services, Ex. Public Admin  1,178 7,494 $479

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Critical Industrial Sectors

The selection of critical industries was based on the following factors:
  • Number of jobs
  • Skill and education requirements
  • Wage levels of critical occupations
  • Career ladder opportunities
  • Projections of future employment opportunities
Based on these criteria, four industries stood out as critical drivers of labor market
demand, providers of employment paying sustainable wages, and offering career ladder
opportunities on the North Shore.
  • Construction
  • Financial Services
  • Health Care
  • Durable Goods Manufacturing
Among these four industries, there are high levels of current employment and a history
of relatively high levels of employment in the region. There is a consistent demand for
replacement jobs in each of these four industries.

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Health Care and Social Assistance

Health Care is the largest employer on the North Shore. Health Care and Social Assistance employment has grown 40.4% from 23,746 in 2001 to 33,346 in the 3rd Quarter 2013. Job growth in the Health Care industry has primarily been driven by two factors: increased demand for technical skills and the aging of the population. Counteracting these factors has been a trend toward financial control, driven by consolidation and payer policies. In the North Shore, Health Care employment is concentrated in three sectors: Ambulatory Services (primarily offices of physicians and dentists), Hospitals, and Nursing and Residential Care Facilities.

  3rd Q 2013 Monthly Industrial Averages
Number of Establishment Employment Average Weekly Wage
  Health Care and Social Assistance  2,089 33,346 $887
  Ambulatory Health Care Services  692 13,228 $1,091
  Hospitals  10 7,508 $1,052
  Nursing and Residential Care Facilities  189 7,507 $622
  Social Assistance  1,198 5,104 $501

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Financial Services

Financial Services is a significant employer in the North Shore, employing 7,409 people
in the 3rd Quarter 2013. This is an decrease of 4.6% from 2001, when the industry employed 7,764 workers in the region. The Financial Services industry is divided between Finance and Insurance, employing 5,530 people, and Real Estate and Rental and Leasing, which employed 1,754 workers in the 1st Quarter 2012.

  3rd Q 2013 Monthly Industrial Averages
Number of Establishment
Employment
Average Weekly Wage
Financial Activities 
854 7,409 $1,501
  Finance and Insurance  507 5,521 $1,594
     Credit Intermediation & Related Activity  207 3,018 $1,582
     Financial Investment & Related Activity  129 555 $2,337
     Insurance Carriers & Related Activities  169 1,946 $1,401
  Real Estate and Rental and Leasing  347 1,888 $1,229
     Real Estate  295 1,223 $905
     Rental and Leasing Services  48 325 $820

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Durable Goods Manufacturing

Manufacturing is probably the most controversial selection as a critical industry. However, the region still
employs over 16,000 workers, with over 12,000 in the Durable Goods Manufacturing portion of the industry; this meets the size criterion for critical industry employment.

  3rd Q 2013 Monthly Industrial Averages
Number of Establishment Employment Average Weekly Wage
  Manufacturing  461 16,378 $1,622
      Durable Goods Manufacturing  300 12,232 $1,710
       Non-Durable Goods Manufacturing  161 4,146 $1,363
  Food Manufacturing  48 2,207 $895
  Beverage & Tobacco Product Manufacturing  9 105 $604
  Textile Mills  4 20 $1,939
  Textile Product Mills  17 85 $1,007
  Leather and Allied Product Manufacturing  6 107 $635
  Wood Product Manufacturing  6 31 $896
  Paper Manufacturing  3 90 $699
  Printing and Related Support Activities  29 254 $919
  Chemical Manufacturing  23 1,016 $2,788
  Plastics & Rubber Products Manufacturing  11 199 $1,005
  Nonmetallic Mineral Product Mfg  9 39 $776
  Fabricated Metal Product Manufacturing  117 1,954 $1,129
  Machinery Manufacturing  38 2,334 $1,588
  Computer and Electronic Product Mfg  43 2,653 $2,209
  Electrical Equipment and Appliances  12 888 $1,973
  Furniture and Related Product Mfg  24 182 $932
  Miscellaneous Manufacturing  37 647 $1,536

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Construction

Construction has long been a steady employer of North Shore residents. Between 2001
and the 3rd Quarter 2013, construction employment in the North Shore Workforce Investment Area has
increased by 6.3%, from 6,301 to 6,700 workers.

  3rd Q 2013 Monthly Industrial Averages
Number of Establishment Employment Average Weekly Wage
Construction
1,152 6,700 $1,161
  Construction of Buildings  310 1,602 $1,285
  Heavy and Civil Engineering Construction  43 555 $1,421
  Specialty Trade Contractors  799 4,544 $1,085

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Top 25 Occupations on the North Shore, May 2012

The top 25 occupations on the North Shore are shown below along with the median, entry, and experienced level wages.

Additional occupational data for the North Shore can be found on the Massachusetts Executive Office of Labor and Workforce Development (EOLWD) Economic Data web site.

Rank  Occupation Title  Employment Annual Wage
Median Entry Experienced
Total Total all occupations 175,740 $37,380 $21,607 $60,741
1 Retail Salespersons 8,530 $23,008 $18,171 $33,068
2 Waiters and Waitresses 7,130 $22,354 $18,046 $30,121
3 Cashiers 5,850 $21,877 $17,961 $25,509
4 Registered Nurses 4,360 $69,944 $56,475 $81,176
5 Combined Food Preparation and Serving Workers, Including Fast Food 3,820 $19,170 $17,769 $22,140
6 Stock Clerks and Order Fillers 3,290 $23,920 $18,679 $32,678
7 General and Operations Managers 3,210 $98,090 $61,606 $144,735
8 Office Clerks, General 3,110 $30,665 $21,998 $39,144
9 Janitors and Cleaners, Except Maids and Housekeeping Cleaners 2,560 $27,960 $20,804 $34,301
10 Teacher Assistants 2,380 $24,274 $18,701 $29,948
11 Team Assemblers 2,350 $22,676 $17,551 $31,288
12 Customer Service Representatives 2,330 $37,368 $26,532 $45,064
13 Cooks, Restaurant 2,290 $27,776 $20,744 $31,232
14 Bookkeeping, Accounting, and Auditing Clerks 2,130 $39,392 $29,065 $44,844
15 Nursing Assistants 2,070 $29,112 $25,157 $32,322
16 Cooks, Fast Food 2,010 $19,399 $17,677 $23,292
17 First-Line Supervisors of Retail Sales Workers 1,960 $41,278 $30,067 $52,531
18 Laborers and Freight, Stock, and Material Movers, Hand 1,800 $28,045 $20,076 $36,078
19 Home Health Aides 1,780 $25,707 $20,380 $27,912
20 First-Line Supervisors of Office and Administrative Support Workers 1,720 $54,746 $38,049 $65,467
21 Secretaries and Administrative Assistants, Except Legal, Medical, and Executive 1,720 $36,827 $28,297 $42,557
22 First-Line Supervisors of Food Preparation and Serving Workers 1,680 $42,469 $27,814 $48,565
23 Social and Human Service Assistants 1,590 $26,121 $21,752 $31,399
24 Elementary School Teachers, Except Special Education 1,560 $65,067 $46,983 $72,637
25 Counter Attendants, Cafeteria, Food Concession, and Coffee Shop 1,510 $19,570 $17,726 $22,484

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Occupational Vacancies in the Northeast of Massachusetts, 2nd Quarter 2013

The top 20 occupational vacancies Massachusetts are presented below. This information is based on the Massachusetts Job Vacancy Survey from the Massachusetts Executive Office of Labor and Workforce Development. Additional information is provided on top 25 full-time & permenant jobs and occupational vacancies by major occupational group for the Northeast region and Massachusetts.

Occupation Title Job Vacancies Job Vacancies % Full Time Vacancies Full Time Vacancy % Permanant Vacancies Permanant Vacancy %
Totals, All Occupations 17,424 4.5 8,196 47 12,746 73
Retail Salespersons 1,029 7.5 204 20 805 78
Combined Food Preparation and Serving Workers, Including Fast Food 940 10 108 11 809 86
Cashiers 841 7.2 65 8 697 83
Landscaping and Groundskeeping Workers 753 34.5 741 98 45 6
Waiters and Waitresses 681 6.2 124 18 504 74
Home Health Aides 523 17.6 52 10 275 53
Registered Nurses 507 5.5 136 27 365 72
Cooks, Restaurant 355 10 123 35 240 68
Laborers and Freight, Stock, and Material Movers, Hand 352 8.3 52 15 66 19
Construction Laborers 311 17.2 189 61 196 63
Nursing Assistants 291 5.8 81 28 214 74
Food Preparation Workers 265 8.1 37 14 247 93
Customer Service Representatives 243 4 142 58 194 80
Marketing Managers 234 22.7 231 99 231 99
Office Clerks, General 203 2.9 93 46 124 61
Stock Clerks and Order Fillers 199 2.7 34 17 143 72
Counter Attendants, Cafeteria, Food Concession, and Coffee Shop 191 9.5 75 39 105 55
Social and Human Service Assistants 178 6.5 95 53 173 97
Driver/Sales Workers 176 19.1 45 26 176 100
Taxi Drivers and Chauffeurs 174 24.5 20 11 114 66

 

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